The closure of the Bochum plant could be the beginning of the year for the mobile phone manufacturer Nokia in retrospect as a fiasco out: As the economic newspaper "Capital" reported the Finnish company lost since the operation stop eight percent market share in Germany.
Loss of market power
The report comes zufolgte Nokia in the first seven months of this year only on a market share of 36 percent. In 2007 he was still in Germany 44 percent. "Capital" relies on the figures for confidential market analysis of the Nuremberg GfK. A comparison with the development of international business occupies the special position of Germany in Nokia's sales card: Across Western Europe lost the manufacturer only about two percent market share. Worldwide, the Group even and now stands at nearly 40 percent.
Image massive damage
The poor figures are primarily the rapid image loss attributable to the former crowd favorite since the scandal Bochum has suffered. "Capital" relies on an investigation of the Cologne market research firm Psychonomics: Before the closure plans were announced for Bochum, had only eight percent of Germans buying boycott of Nokia products prescribed. Following the closure of the factory gates, the number of those who have a grudge against Nokia cherish, to 65 percent.
More expensive than redundancy
Espoo in Finland, the top somewhat shocked at the loss of influence in Germany react. It remains at the market share of around 36 percent, Nokia will this year with ten million mobile phones around two million fewer than in the past year to the man can bring. On a per unit price of 110 euro on average, miss the group so that in Germany a turnover of 220 million euros. The redundancy in the elimination of 2,300 posts in Bochum cost 200 million euros.
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